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Financial Sector

Charter Council

Guidance Note 801a

Access to financial services element - (Geographic Access)


Introduction

This note serves the purpose of providing guidance to the measurement of Geographic Access. Geographic Access measures the availability of physical points of presence (POPs) that offer or enable financial services. These may include bank managed, third party and client owned resources.

Definition

Points of presence or representation are defined as:

Transaction points are points at which customers can withdraw cash or make purchases using their accounts (card).

Service points are points at which customers can do at least one of the functions mentioned under transaction point and can also reset a pin or do money transfers or get a statement or initiate account queries.

Sales points are points at which customers can do at least one function mentioned under transaction point and one other from service point in addition to one of the following: replace a card, deposit cash, acquire an account, acquire a funeral policy, or get a loan.

Target Market

The qualifying target areas are municipal suburbs or sub-areas with 50% or more of households that fall within the LSMs 1-5 category (LSM 1-5 predominant).

Measurement Principles

For further information you can download the full document.